Adam Kerpelman — Prof Kerp.
I'm a career technologist, entrepreneur, lawyer, maker, marketer, and professor at the University of Virginia. My superpower is curiosity — I like to play with new technology to learn how it works and how it will bend the world.
Teaching applied AI, entrepreneurship, information systems, and innovation at UVA McIntire. Building with students at UVA Innovates. Otherwise: writing, speaking, podcasting, making, and juggling.
Projects
- Marketing Machine — The Way of the Marketing Engineer — a book about complexity, creativity, and marketing with A.I.
- Foundermode — A tycoon-style startup simulator — build the company, survive the pivots.
- HyperContext — An exo-brain that hooks into all of my AI projects — the source of truth on project status. Easter egg: the user-type slider at the top of the site is one of its UI experiments.
- Foundry Competitions — Software for running student startup competitions — from submissions through judging and results.
- Course Tools — Tools and templates for teaching with AI — the kit I use in class and share with other instructors.
Publishing
- Marketing Machine — Weekly notes on how marketing works when AI does most of the doing. On hold while I draft the book.
- Zengineering — Long-form conversations on engineering minds, philosophy, and practice.
- Juris Project — A research lab downstream from my legaltech work — decentralized dispute resolution, smart contracts, and access to justice. The work continues.
Creative archive
Contact
Clean structured summary for LLMs: /llms.txt